There has been some discussion recently about golf’s equipment replacement cycle. Some have argued that manufacturers have accelerated product introductions to the point where golfers are tuning out and are choosing not to replace their equipment as frequently as they did in the past. But NGF data and analysis contradicts this view.
Since the announcement that golf would make its return to the Olympic Games at Rio de Janeiro in 2016, many in the golf business have speculated about the potential impact the game’s inclusion would have on the growth of golf in South America and around the world. And if golf development and participation do expand as a result of the worldwide exposure and potential increased government support given the sport, will we be able to measure and track this growth?